More info on the project
EUROMUSE
Synomusic: Original Applied Music for Museums (2024–2026)
EUROMUSE is an international cooperation project that develops and tests a new model of applied music for museums—original, site-specific compositions designed to enhance interpretation, visitor experience, and inclusive access. Led by CAM in collaboration with European museum partners, the project combines artistic production with audience research to generate evidence-based insights on how sound and music shape museum engagement.
EUROMUSE is co-funded by Creative Europe Programme.
Why EUROMUSE
Museums increasingly invest in digital and multisensory interpretation, yet sound remains one of the least structured layers in exhibition design. EUROMUSE addresses this gap by introducing synomusic: an approach where music is composed as an interpretative layer—aligned with curatorial narratives, spatial acoustics, visitor movement, and attention patterns—without becoming generic “background ambience.”
What CAM does in EUROMUSE
Within EUROMUSE, CAM coordinates and delivers:
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Artistic creation: commissioning and producing original museum-specific compositions
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Methodology: a structured workflow for designing applied music for exhibitions
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Audience research: measuring visitor perception and experience with/without the music layer
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Capacity building: training and knowledge transfer for museum and cultural professionals
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Dissemination: publishing outputs, presenting results, and scaling the model internationally
Core project components
1) Composer residencies in partner museums
EUROMUSE includes artist residencies and iterative development of original works, created in close dialogue with curators and museum teams. Compositions are tested in real exhibition settings and refined through feedback.
2) Community Muse Boards (CMBs)
A participatory format that brings museum visitors and community members into the creative process—helping ensure the music layer supports accessibility, relevance, and meaningful engagement for diverse audiences.
3) Audience research & evaluation
EUROMUSE applies structured evaluation (including comparative “silent vs. music” conditions where appropriate) to understand how applied music affects:
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engagement and attention
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emotional readability of exhibitions
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visitor comfort and perceived inclusiveness
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overall quality of the museum experience
4) Documentation & open knowledge
The project produces replicable tools: methodological guidelines, case study documentation, and communication assets that museums can adopt beyond EUROMUSE.
Partner museums
EUROMUSE is implemented with museum partners across Europe, including:
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Explora (Rome)
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Kotsanas Museum of Ancient Greek Technology (Athens)
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Museu de Arte Pré-Histórica e do Sagrado do Vale do Tejo (Mação)
CAM’s earlier pilot work and ongoing research also connect strongly to the Museum of Science and Technology (Belgrade), forming a key reference point for the wider methodology.
Outputs and results
EUROMUSE delivers concrete artistic and research outputs, including:
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A portfolio of original museum compositions developed through residencies
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A documented synomusic methodology for museum application
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Comparative audience research results and case studies
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Training and professional exchange formats
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Public dissemination through events, publications, and digital channels
How to collaborate
CAM welcomes collaboration with museums, curators, cultural institutions, researchers, and accessibility professionals interested in:
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pilot implementations of applied music
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joint research and evaluation
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training sessions and workshops
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co-productions, residencies, and international partnerships
Contact: info@cam.in.rs, euromuse.eu
